Customer magazine: Sustainability sells better!
This edition of POS Magazine is dedicated to sustainability across all POS material – not just packaging, but also instore display. Sustainable materials, resource-saving solutions, CO2 compensation and much more. What is your approach; could it be more effective?
Even small changes can make packaging and displays more environmentally compatible, so we explore 7 ways that you can make an impact right now. While the start point and journey to sustainability may differ for every brand, the most important thing is just to start walking.
You can also find out more about how retailers view sustainable packaging in our interview with Thomas Gutberlet, managing director of food retailer and organic pioneer tegut... good food. His approach to sustainability is setting the direction for both retailers and manufacturers; based on the demands of a loyal shopper base, he is constantly looking for new ways to avoid packaging waste.
Climate neutrality is on the tip of every tongue at the moment, so we have also included an example of best practice in this area. We take a closer look at Alpro France’s climate-neutral display and how they communicated its credentials instore, offering real transparency to shoppers that seek purpose-driven brands with values that reflect their own.
All this and much more in our latest POS Magazine; just order on the right and enjoy the read!