Understand how you can turn your brand’s packaging into a digital touchpoint that:

• supports your retailers, consumers & supply chains
• makes it easier to comply with PPWR, EmpCo & EPR
• offers you a practical route to a Digital Product Passport (DPP).

We explain how you can customise content during development and code your packaging more efficiently using laser technology.

See how the GS1 Digital Link converts 2D code into a standardised, web-enabled product URL that integrates neatly into your existing processes and can also display variable content, e.g.

• languages (one layout for multiple translations)
• ingredient lists (multiple recipes)
• customer/region-specific features
• additional text / data tailored to each market, batch or audience.

Find out how:

• code can be applied in-line, without labels or ink
• to start small, scale cleanly and avoid having to redesign with every change as your product/brand/needs evolve.
   

• Web-enabling your products and providing flexible content via GS1 Digital Link
• Meeting all needs (consumers, retailers, internal) with one code for many audiences
• How to evaluate laser coding as an enabler (cycle time, contrast, operating costs, process integration) 

Have your smartphone ready! 

To make our demo practical and interactive, you will receive a sample pack after registering.