Premium Impact, Smart Design

Pink gin remains one of the fastest-growing spirits categories worldwide, a trend the renowned Beefeater distillery in England is confidently embracing. Their Pink Strawberry Gin firmly occupies the premium segment, supported by a gift pack that stands out at first glance. The packaging unites bottle and branded glass in a visually striking yet highly efficient carton solution, created by STI Group to maximise brand appeal at the point of sale.

The pack’s shelf presence is driven by five-colour printing with UV gloss varnish, an embossed logo that strengthens the premium look, a printed corrugated insert that complements the design and ensures stability, and expressive artwork featuring a cocktail recipe that encourages consumer engagement. Together these features elevate the gifting experience and reinforce brand visibility in a highly competitive retail environment.

Behind this attractive appearance lies a structure conceived for efficient production. Packaging engineers at STI Group in Hungary developed a specially folded E-flute insert that ensures only the printed side is visible, eliminates the need for additional fixing materials, reduces component count and waste, and makes assembly straightforward. This combination of visual quality and manufacturing efficiency has proven itself over years of continuous delivery to the Czech and Slovak markets.

With the Beefeater Pink Strawberry gift pack, STI Group demonstrates how premium shelf impact and intelligent production design can work together to deliver lasting value for brand owners and retailers alike.