Elegantly Packaged or Naturally Authentic

Exclusive and premium or consistently natural – to truly convince, packaging must reflect the brand message 100 percent in terms of material, design, haptics, and overall appearance. Three bespoke packaging solutions developed by STI Group for different cosmetic brands demonstrate how differentiated and authentic brand communication can be achieved.

From the very first point of contact with the shopper – both in brick-and-mortar retail and online – packaging communicates ingredients, benefits, and, above all, the brand’s values. To create a coherent overall impression, every detail – from refined and sophisticated to deliberately minimal and natural – is precisely tailored to the respective target group.

Elegant and Authentic

The young brand Rosental Organics represents a new generation of natural cosmetics. The ampoule packaging emphasizes the product’s premium quality through an elegant, contemporary look. A soft-touch coating combined with selectively applied UV gloss varnish creates a refined white-and-gold contrast with a distinctive tactile appeal.

A Safe and Engaging Unboxing Experience

Seven ampoules of Janssen Cosmetics’ active ingredient fluids are housed in a high-quality FSC® Mix folding carton. Embossed logos and product elements, along with selective UV varnishing, create targeted accents and visually highlight the ampoules. An insert with an automatic pop-up mechanism ensures an engaging unboxing experience. In addition, clearly visible QR codes provide a high level of consumer safety and transparency.

But Please, Make It Natural!

The packaging for Laboratoires Scientia Natura offers optimal protection for sensitive glass ampoules – both in retail environments and in e-commerce. Made from recycled material, the minimalist design consistently reflects the brand’s sustainable values.