These packaging solutions offer added value for both retailer and consumer. The first example is a shower gel delivered in an appealing outer that is printed inside, so the unboxing process is surprising and enjoyable. Using stretch film means the shower gel can be secured quickly, easily and without lots of filling material.

The second solution is premium wine packaging, which also has a dual focus on product protection and enhancing the consumer experience. As the packaging is opened, consumers are invited to share their unboxing experience and delight with friends via social networks.

Christian Eisenberg, GS1 Product Manager and coordinator of the Shopper Experience, is enthusiastic about the solutions: ‘This shows our visitors how a positive shopping experience can be seamlessly implemented right through to home delivery. These packaging solutions perfectly complement our Shopper Journey.’

STI Group has been a GS1 Solution Partner for many years, providing multiple solutions since the opening of the new GS1 training centre.