4 more POPAI UK & Ireland Awards in 2020 for InContrast

InContrast, STI Group’s UK subsidiary, has been recognised again this year for its unique, effective approach to POS display with 4 more POPAI Awards in 4 different categories.

Its winning displays, including creative standee solutions and eye-catching FSDUs, were praised for incrasing brand awareness and sales and also delivering value for money.

Gold went to the giant Wow standee for Ferrero with its oversized Tic Tac packs. The corrugated cardboard solution drove 206% sales uplift in wholesalers, without any price promotion.

The unmissable ‘Get the Look’ FSDUs won gold thanks to the impact they created for UK retailer Superdrug. Showcasing 6 Halloween looks, with the instructions and products to achieve each one, these promotional displays engaged shoppers in store and beyond via QR codes.

A flatpacked cardboard Christmas tree FSDU for Nutella won silver. Used alone or in groups, its festive graphics and twinkling LEDs reminded shoppers to stock up, increasing sales by 391%.

The bronze-winning Solait FSDU was all 3D curves, just like the product. Boasting all-over print for a premium look, yet arriving flatpacked and super quick to set up, this cost-effective promotional display delivered an impressive 547% sales uplift.