STI Group wins five more POPAI D-A-CH Awards
The POPAI D-A-CH Awards jury has selected the most successful POS solutions in Germany, Austria and Switzerland, with five solutions by STI Group standing out among them.
Receiving golden POPAI Indians this year was the Leibniz Keks’n Cream campaign. Silver went to the premium permanent display for Signal White Now Touch from Unilever, while the innovative mini oven for PowerBar’s direct mail packaging won bronze. The DisHonored 2 launch standee also received a bronze Indian for its striking use of lighting and 3D to capture the imaginations of video game fans. The new resource-saving Wrigley display range was won a Sustainability Award.
Andrea Wildies, Director of Sales and Marketing at STI Group, is delighted with the variety of awards. ‘Winning awards across this broad range of product groups and sectors just confirms the breadth of our expertise as a design and manufacturing company. It shows how effectively our teams translate brand, product and retailer needs into successful instore solutions.’
Sustainability takes the top spot
A particular highlight was being awarded in the sustainability category for the Easy Coat display. This concept was used for the first time to present the Wrigley brand in the cash & carry sector. ‘Sustainability is becoming more and more important for many brand owners when designing POS solutions,’ says Andrea Wildies, ‘and this fits perfectly with our proactive approach to saving resources.’ STI Group developed a chewing gum shipper that enables the display base and body to be cut from a single sheet of corrugated board, and results in a massive 40% saving in material use. Clever folds give the final display a premium look, with print on its inside surfaces, at no extra cost.
This award-winning display solution neatly delivers against the Wrigley philosophy of sustainability, while enhancing its marketing. With ten brands of chewing gum on sale in Germany, mainly driven by impulse purchase, Wrigley’s success relies on high impact POS. The strongest impulse brands – EXTRA, Airwaves, Wrigley's Spearmint and Orbit, and trending brand 5GUM – are now presented more effectively in cash & carry using STI Group’s efficient design. ‘Using a uniform, material-optimised structure like Easy Coat for the different Wrigley brands helps to preserve budgets as well as the environment,’ emphasises Markus Weißgerber, POS Design and Innovation Manager for STI Group. ‘We are so pleased that the Wrigley display family has helped to secure a good position in cash & carry and deliver an increase in sales.’
STI Group achieves its 300th award
Every year STI Group puts its design expertise to the test at numerous national and international competitions. This year the company passed a significant milestone, having now received more than 300 awards across the group. Of these more than 30 are POPAI D-A-CH Awards, which have been won since the first ceremony in 2011.