POPAI Paris: Bronze Award for STI Group and Nestlé
One Design, Many Looks – This year’s POPAI Paris Awards judges were impressed by this idea, awarding a coveted Indian to the flexible display range that STI Group designed for Nestlé.
Since 2007 Nestlé had been using modular solutions for POS merchandising and wanted to harmonise these secondary displays to save time and cost, making it easier to bring new products to market quickly.
Also modular in design, the new display range - made of corrugated board – was developed to accommodate different packaging sizes, and meet specific local retailer requirements. Standard components such as the display body are common to all displays and can be produced in large quantities, reducing changeover times and costs. Brand-specific components are produced on demand, often at short notice, enabling Nestlé to respond flexibly to market trends and themes.
The flexibility of this display range comes from the product-bearing trays, which can be placed in a number of positions thanks to the die-cut back panel. The trays can also be open, or have a raised shelf edge. Brand-specific cladding is affixed to the main body using rivets; along with the customised header this creates a distinctive look for each display.