Scholl: Attractive Deco Kit for pharmacies
‘Love every step’ – Scholl shoes are designed to make you feel good. With contemporary look and technologies inside, these shoes offer both comfort and style. To showcase this well-established brand at the point of sale Scholl wanted a ‘complete feel-good package’, which STI Group designed, developed and produced.
STI Group’s POS specialists created an appealing deco kit for Scholl use in pharmacies across France, Spain and Italy. As the pharmacies are able to provide individual consultations, this is an important sales channel for Scholl so the campaign was tailored to their needs.
To draw fresh attention to the brand, pharmacy window displays were transformed into 3D windows into Scholl’s world. Window stickers are used to form an eye-catching yellow frame with an image of every shoe in the range cascading down the full height of the glass. Having caught their attention, the eyes of potential shoppers are then directed deeper into the window display with further POS elements and of course a display showing off the shoes themselves.
The moment interested passers-by step into the pharmacy, a range of shoe racks, decorative columns and mini standees further immerse them in Scholl’s brand world.
Scholl® and the Scholl® logo, are trademarks of the Reckitt Benckiser Group of companies and are used under license.