No day like the other
40 per cent of all purchases are for a particular occasion, according to the GfK study on Occasion Based Shopping. And it’s not only Easter, Christmas and Mother's Day that are popular events shoppers like to mark; the start of the Premier League, Carnival Monday, the Cherry Blossom Festival and Pancake Day also hold great potential for brand manufacturers.
Retailers like to present their customers with an attractive range of products for specific occasions and to highlight these with distinctive display themes. The creativity goes way beyond 365 ideas, because almost every day of the year is associated with more than one occasion.
Star Wars afficionados know that May 4th is the day for celebrating all things Jedi – so why not have yourself a party in their honour? September 1st marks the start of a new school year at Hogwarts, a reminder of which is sure to bring a smile to the faces of die-hard Harry Potter fans. If you are a sweet food lover, perhaps World Pancake Day on 26.09 is the excuse you were looking for to enjoy and honor the delicious pancakes.
Spontaneous advertising measures require flexibility
Not every occasion can be planned months ahead; to capitalise on current themes and short-lived events, being able to act fast is essential. STI Group’s display portfolio includes numerous modular concepts that customers can tailor to their needs, with pre-produced basic elements for extra speed. Customisation is possible on elements such as headers, blockers and side panels, which can be produced just-in-time using digital print.