Fresh summer look for Weleda

Our exclusive folding box created for the launch of Weleda’s special edition ‘Mandarino di Capri’ highlights the natural cosmetics brand’s seasonal product with a strong visual presence. The matching premium display also supports a successful start in the specialised trade. 

Weleda’s newly designed shower series turns everyday showering into a sensory experience. With fresh, playful illustrations by artist Kera Till, the products uniquely combine design, fragrance, and storytelling – each with its own narrative. This is especially true of the limited-edition ‘Mandarino di Capri’. 

The elegant gift set, featuring a summery design, makes it hard to resist adding it to the shopping cart. Italian mandarins, rosemary, and lavender reflect the fresh, Mediterranean scent and evoke a carefree holiday feeling. The tactile design also reflects the product’s promise: a soft matte finish and delicate embossing create a sense of lightness and freshness. This appealing landscape-format gift set, containing a shower gel and matching hand cream, is perfect for everyday self-care at home – or as a thoughtful gift. 

Limited edition meets relaunch 

To strengthen brand presence at the point of sale, the coordinated display captures shopper attention for the limited edition. The premium display also showcases other Weleda shower gels. Alongside the special edition, reimagined classics – Vitality, Refresh, Inspire and Energy – are being introduced in updated bottles and tubes of various sizes.