Sustainability meets interaction

2020-12-02 –

This is how to gift today: packaging with personalised communication that also makes use of sustainable material and finishing options.

A bespoke video message delivers the ultimate in personal appreciation, creating an unforgettable moment.

Here’s how it works: a different QR code makes every box unique, allowing the giftbox buyer to access an online portal and upload a video message for the recipient. This is linked with the QR code, which enables the recipient to retrieve their personalised message by simply scanning the code with a smartphone.

Lasting positive impact
For the share packaging we tested opaque white and silver lacquer options with a range of materials – from recycled Kraft cardboard to recent innovation, Silphie paper. The combinations showed interesting interactive effects.