Sustainability in Packaging Europe 2020

2020-07-13 –

Hands on Workshop

How does packaging sustainability influence consumers’ perception of a product, and how can this be positively shaped by involving packaging designers at an early stage?

Together with Uwe Melichar, President of the European Brand & Packaging Design Association STI Group Marketing Director Claudia Rivinius will be on stage for a half day hands on workshop prior to the Sustainability in Packaging Conference in Barcelona – 3-5 November 2020


Packaging is the first touchpoint for a product and therefore significantly impacts product perception.

Participants of this half-day workshop will learn:
-    which aspects of packaging development to take into account
-    how packaging can be made more sustainable
-    what the supply chain considerations are; from cradle to cradle

By joining this year’s community you will hear from 50 leading industry influencers including the European Commission, Tesco, The Body Shop, CITEO, Ocean Conservancy, GSK Consumer Healthcare, FEVE, Coca-Cola and SUEZ.