Digital Product pass (DPP) | GS1 Digital Link

As part of the European Green Deal, a digital product passport (DPP) is to become mandatory for various industries from 2030 onwards. The first industries to be affected include electrical appliance manufacturers, followed by textiles, toys and cosmetics. The EU wants to use this to promote the circular economy and to disclose the environmental impact of products and their packaging digitally. The information that consumers receive by scanning a code on the packaging with their smartphone reveals, among other things, the manufacturer and origin, materials used, product properties and composition, recyclability and environmental impact.

If a dynamic multifunctional code is applied to a package, the underlying data can be easily updated and customised to suit the user, location, language, time and other parameters. The scannable 2D code on the packaging combines the GS1 Digital Link with the Digital Product Passport.

Some information that previously had to be printed directly on the packaging can now be stored precisely and personalised with the dynamic multipurpose code from info.link. Consumers can scan the link without a special app. If the information changes, the packaging no longer has to be re-produced, as the digitally stored data can be dynamically adapted.