How to make cosmetics packaging seduce from the shelf

2025-01-14 –

Cosmetic products stand out best when the packaging itself is beautiful. This new folding box sample series demonstrates different ways to achieve a premium look and feel that pulls shoppers in and heightens their anticipation.

Our sample series combines shape, structure, colour and graphics to showcase a wide range of potential finishing options.

A visual and haptic feast

Each finish can be used alone or with others, enhancing the packaging’s sensory appeal and the reassurance it provides that the cosmetics inside are of the highest quality.

Varnishes:
Matt and gloss varnishes create contrasting visual highlights while the velvety smooth surface of a soft-touch coating makes it irresistible.

Foils:
Hot and cold foil stamping techniques create brilliant metallic accents that catch the eye from the shelf.

Embossing:
Adding a third dimension to packaging with embossing or debossing further reinforces the impression of product exclusivity. Just ask to see our sample series for yourself and be inspired!