GOLD and SILVER at the SHOP! DACH Awards

2025-05-22 –

Our two entries, the launch display for Harry Potter by ars Parfum and the sled display for MAIRDUMONT, were honoured at the SHOP! DACH Awards 2025. The ars Parfum team was delighted to receive a silver trophy, while the Mairdumont / Werbeagentur Eberle team was awarded a gold trophy.

3D launch display for the Harry Potter fragrance series

The ‘Magical Essence’ display combines design and functionality to bring the magical world of Harry Potter to life at the point of sale and showcase four high-quality fragrances in drugstores.

Made entirely of corrugated board, it impresses with its stability and elegance. The 3D back wall and the elegant header with spot UV details and gold accents give the structure depth and sophistication. The wood look in combination with purple surfaces emphasises the magical design. Trays and dividers allow for easy product placement and convenient access. With space for 19 sales units per fragrance and level, as well as highlighted testers, the display invites customers to try out the products. Delivered fully stocked and on decoratively labelled reusable pallets, it is a highlight at Rossmann and Müller in Germany, Austria and Switzerland.

Plug-N-Play plywood sled

MAIRDUMONT is offering the book trade an innovative point of sale decoration for the Christmas trade: the blue plug-N-play sled made of FSC®-certified lightwood combines aesthetics, functionality and sustainability and can be used flexibly for different brands. Whether in the shop or in the shop window, the display's blue colour attracts attention and emphasises the brand message. It can be set up in less than two minutes without tools, stored in a space-saving way and reused. Retailers appreciate the versatile application possibilities, customers the emotional effect. Concept and design: Eberle GmbH Advertising Agency GWA