DANONE’s brand Volvic supports Rugby World Cup 2023 in France
France is hosting this year’s Rugby World Cup, which runs from 8 September to 28 October. As an Official Supporter, DANONE's brand Volvic will have a strong presence; 200 custom-made FSC® wooden displays from STI Group will feature at all major competition locations, in stadiums and hotels.
Through these displays, DANONE is campaigning for more responsible use of plastic bottles while raising awareness of the importance of proper waste separation to support the circular economy. Inspired by rugby’s ethos of fair play, the campaign sends a strong message about sustainable and fair consumption of drinking water, a valuable resource.
Strong display with a strong message
From stadium to hotel STI Group’s displays can hold six 8-litre containers, allowing athletes and volunteers to refill their cup or bottle with fresh Volvic. Their large communication areas clearly convey Volvic's message of using resources responsibly and sharing water in the spirit of the sport. The large-format design also showcases the Volvic logo, creating a strong connection between the brand and the popular sport of rugby.
The Volvic containers are held at an angle, which ensures all the water can be used. Storing refills in the lower section enables a quick exchange as soon as one container is finished. Delivered empty, these striking displays roll on castors for quick and easy handling and will be distributed across France by STI Group’s instore team.