8 POPAI D-A-CH Award nominations for 2021
STI Group was nominated 8 times in 5 different categories following the all-digital judging process at this year's POPAI D-A-CH Awards. The final ceremony in June is eagerly anticipated, when each nominated entry will discover whether it has won a gold, silver or bronze award.
Nominated in Shopper Journey Excellence
British luxury at its best: this appealing POS solution sits at the heart of a 360-degree communication concept for Bayley's of Bond Street, providing an elegant stage for the German launch of this traditional brand in EDEKA and Budnikowsky stores. The eye-catching temporary display draws shoppers in and focuses their attention on the six most important products in the range. Its compartmentalised design allows quick orientation, the tester encourages interaction and trial, while the open presentation drives sales.
Nominated for a Special Sustainability Award
Plastic is so yesterday! Made of 100% corrugated cardboard, Bruce is fully recyclable. Where plastic clips would traditionally hold shelves in place, a clever corrugated cardboard alternative is used instead. Amazingly, this strong unit also fold flats to fit easily into any car boot and it assembles quickly in store without any tools. Depending on your needs, it works equally well as a floorstand or on a pallet.
Naturalness, sustainability and responsibility: these three concepts are communicated clearly and attractively through the 3D tree centrepiece that dominates this HIPP NATURAL baby wipe launch display. Promoting gentle, plastic-free care of sensitive baby skin, the corrugated cardboard design creates real disruption in store, drawing attention to the new product while reinforcing its positive brand image. Fully assembled on arrival, retail staff simply remove the outer box and it’s ready to use.
Indulgence with a clear conscience: Roncalli Circus chocolates are produced with 100% Fairtrade cocoa and are presented in sustainable packaging, so the display reflects the same brand values. Made from 100% recycled corrugated cardboard, this creates a credible and authentic platform for the retail product launch. The iconic balloon header is instantly recognizable and attracts shoppers from afar, and its ability to work as a floorstand or a pallet display helps to drive retail sales in any channel.
You might be in a supermarket, but this display is all about nostalgia for the Black Forest and its traditions. In line with Teinacher's brand philosophy, the Leichholz display promotes its full range of vegan and natural beverages in a sustainable and durable way - with great attention to detail. A fabric canopy adds a realistic touch to create an authentic market atmosphere, while the slate board allows new varieties, prices and special offers to be called out as desired over time. With its flexible layout, this display accommodates the bottle sizes and varieties that suit each retailer, while the ease of refilling maximises sales over the long term.
It’s got the X-factor: the launch of Ferrero’s new product Tic Tac X-fresh needed real impact and visibility at the POS. The brand name was the inspiration for the display design and its unusual shape is a true disruptor, ensuring that this small product cannot be overlooked in store. Unusually for confectionery, the centre of the display boasts a tester station, which invites shoppers to try the new product and encourages impulse purchase. Despite its unusual shape, the pre-packed display arrives on a quarter pallet which offers stores maximum returns with minimum effort.
Bring the big game atmosphere to your house: whether you're watching this year's Super Bowl from the USA or supporting a football team all year round, this special packaging for Piasten Treets offers consumers a perfect way to add a little fun when celebrating sporting events at home. The attractive cardboard mini-stadium sets up easily, no tools required, and has a flexible interior that holds 7-9 products from the Treets range….encouraging shoppers to top up before every game!