100 Years of Migros: Anniversary Surprise Boxes
As part of its centenary celebrations, Migros is launching a range of special promotions, including the return of its popular Surprise Box campaign.
Brimming with a variety of Migros products, the boxes come in nine vibrant designs. Between 14 January and 10 February 2025, customers receive a sticker for every CHF 20 spent. Once their collection card is completed with 20 stickers, it can be exchanged for a surprise box.
STI Group began producing the packaging in summer 2024. Finished boxes were delivered to the retailer’s distribution centres in Neuendorf, Switzerland, where they were filled before being distributed to Migros stores across the country.
To enhance the unboxing experience, the boxes – made from FSC®-certified corrugated cardboard – are printed with colourful designs, inside and out.
Large corrugated cardboard displays, also produced by STI Group, ensure the surprise boxes are unmissable for shoppers. Showcasing the full box range, these striking displays create excitement and anticipation, acting as a visual highlight to bring the anniversary to life in stores.