Double win for the Alpro permanent display at the SHOP! France Awards 2026

At the SHOP! France Awards in Paris in April, STI Group impressed the jury once again with a creative display solution. The POS installation submitted for Alpro won over the jury with its creativity, technical precision, and consistent focus on sustainability.

The compact display unit is made from FSC®-certified wood and is delivered to retailers as a flatpacked solution. It can be assembled without tools in less than ten minutes and thus reduces transport effort and costs, as well as CO₂ emissions thanks to its display life of 18 to 24 months.  

The well-thought-out design also ensures high visibility at the point of sale, supports cross-merchandising, and clearly communicates the brand’s nutritional benefits. The results speak for themselves: on average, the display units boost sales by around 20% in approximately 1,500 French stores. This is proof that sustainable concepts and measurable sales success go hand in hand.

This reusable, resource-efficient, permanent display has won two awards: the SHOP! Gold Award in the 'Large-scale – Cross-merchandising display' category, as well as the SHOP! Silver Award in the overarching ‘Sustainable Development’ category.

These awards further consolidate the STI Group's position as a leader in innovative and sustainable POS solutions. The SHOP! France Awards are among the most prestigious accolades in the French retail sector, presented annually by a high-profile jury at Porte de Versailles in Paris.