STI Group reigns supreme at POPAI UK Awards
Queen Bee wins Temporary Display of the Year
STI Group UK, now trading as InContrast, has cemented its leadership in creative visual merchandising at the 2015 POPAI UK & Ireland Awards by winning Temporary Display of the Year, in a performance that was golden from start to finish.
Every one of InContrast’s four nominated entries was judged to be an example of instore excellence in its respective category, bringing in a haul of straight golds during the unprecedented awards evening in London.
InContrast received the ultimate accolade during the Display of the Year announcements at the end of the evening, when its Queen Bee promotional display for Vaseline lip tins won the coveted gold for Temporary Display of the Year.
‘Recent changes to POPAI Award categories and judging criteria have made this year’s competition the most intense yet,’ says Paul Clark, MD of InContrast, ‘and we are so proud of our performance. Winning the Temporary Display of the Year with Queen Bee marks us out as the leading force in our sector and makes us the most-awarded supplier in recent years.’
This latest clutch of POPAI golds makes a total of 27 POPAI Awards for STI Group’s subsidiary in just 3 years. The company’s winning entries in 2015 impressed judges from four different categories and included solutions for frozen yoghurt, cat food, cosmetics and lip care.
‘We’ve enjoyed justifying the faith clients place in our unique approach, spearheaded by our brilliant design team,’ says Andy Starr, sales director at InContrast. ‘The emphasis that POPAI judges place on creativity, shopper engagement and sales uplift makes real sense in the real world. Our aim is always to create impact, strengthen brand relationships and measurably drive sales.’
First out of the gate was a gold award for Ben & Jerry’s frozen Greek yoghurt, which impressed with its ‘fabulous use of brand and iconography to bring the display to life’.
Accepting the second gold was the Felix cat food van for wholesale outlets, described as ‘a masterful lesson in having a clear understanding of the shopper and their motivations’.
Max Factor’s Skin Luminizer display took gold for its thoughtful design and for being ‘a great use of retail space within a small footprint’.
Star of the evening was the ‘fresh and interesting design concept’ for Queen Bee Lip Tins, highly praised for creating ‘a strong visual presence for the brand and a real sense of instore theatre’. Summarised by the judging panel as ‘truly unmissable in store’, it was the clear choice for Temporary Display of the Year 2015.
2015 has been a year of change for InContrast, following the company rebrand and the expansion of its permanent visual merchandising operations.
‘We’re looking forward to broadening our POPAI success into new categories next year,’ adds Paul Clarke. ‘We believe our combination of insight and innovation is just what the permanent sector needs.’