Real Italian flavour

STI Group showcases the Saupiquet range in a cardboard gondola

Tuna – with or without oil, as a spread, in a salad or with noodles – is what Saupiquet does best. Consumers have been enjoying its range of high-quality tuna products for over 125 years.

The company attaches great importance to quality, carefully preparing its product range according to authentic Italian recipes. The same care is taken over its product presentation in stores.

‘The Italian approach to life appeals to shopper emotions; it makes them think of holidays, food and enjoyment. We want to promote this positive mood by focusing on our Italian heritage and recipes in retail,’ explains Dana Schneider, Product Manager at Saupiquet Deutschland GmbH.

To make an impression in store, Saupiquet relies upon displays from STI Group, which are designed for maximum impact and emotional appeal. Following the Piaggio Ape display that boosted sales in 2017, this year sees Venetian-style gondolas appearing in store, encouraging shoppers to satisfy their appetite for all things Italian. The gondola display bundles four CHEP pallets, which together hold a broad range of products. The life-size gondolier adds a friendly human element that brings the display to life.

Saupiquet plans to extend its brand presence with this new placement, attracting new groups of shoppers through its emotion-based marketing.