Protection against Brand Piracy

2016-09-21 –

Janssen Cosmetics products are a prime target for counterfeiters. Being of exceptionally high quality with an exclusive image, they are internationally renowned for their 'Made in Germany' quality. The Aachen-based cosmetics manufacturer has now placed serial QR codes on its folding boxes, making it possible to track every item individually and enable the authenticity of its products to be verified with certainty.

All that manufacturers and their distribution partners need for verification is a QR-code reader app on their smartphones or tablets. When the code is scanned by the QR code reader, it is checked against a database via the internet and brings up the production lot for that item.

QR codes thus allow unique identification of each item. This kind of traceability not only provides the highest level of supply chain security to Janssen Cosmetics in its fight against product piracy, it also protects retailers and consumers from unpleasant surprises. Each QR code is unique and added to the folding box directly on the production line of the folding boxes. The code is not activated until the box is filled with the product to maintain the continuity of the recorded code series despite possible wastage in the production process.

Protect the Brand Image

The high-end Janssen Cosmetics range is distributed globally through beauty salons and spas. The company also sells its products directly to the end consumer through its online shop. The additional benefit of QR codes is that they can be scanned by consumers with their smartphones to find out more about the brand, its range of skincare products and ingredients.

‘Offering additional information to the customer is a value-added benefit of serialisation for us. However, what prompted us to introduce QR codes was that they ensure protection against counterfeiting and traceability of our products down to the individual item level’, explains Ulrich Janssen, Managing Director of Janssen Cosmetics. ‘Our brand message is “We beautify the world” and that is exactly what we do. Exports account for over 90% of our sales. Janssen Cosmetics is known globally for its premium “Made in Germany” quality. We strive to prevent product piracy and defective products wherever we can – including through the use of cardboard folding boxes.’

Premium Packaging The cardboard folding boxes for Janssen Cosmetic s’ facial and bodycare products, sun protection and men’s skincare products stand out for their elegant and minimal design. The entire surface of the bright white cardboard has a UV gloss varnish finish; the logo is blind-embossed on the box lid. A slender line in pantone colours, which runs over each box, shows the colour code differentiating its various lines of skincare products. The inscription created with silver-foil stamping is a visual highlight. The QR codes are clearly visible on the boxes and show how important consumer safety and transparency are to Janssen Cosmetics as a brand.