Catch us while you can! Whether it’s a new product launch, a limited edition or an exclusive design, making sure shoppers realize that an offer is special and short-lived helps to trigger their must-have impulses. Both retailers and brands can benefit from regularly revitalizing their offer and presentation at the point of sale, turning shopping into more of a diverse and sought-after experience.
At the POPAI MPV fair (Paris, 27-29.03.2018) let the leading European POS expert demonstrate how to stage your brand better, by welcoming you into our own Pop Up shop. STI Group’s stand, created in partnership with CHEP (whose quarter pallets are the perfect partner for optimizing display placement), will enable visitors to witness first hand what best practice in store looks like. See how visually arresting displays and trade-optimized logistics solutions can work together to create a shopping experience that delivers on all fronts.
POS campaigns are a continual challenge for retailers and brands so let our pop up stand give you the chance to explore some of your key questions. How do I gain the attention of my target group? How do I ensure that whatever I do makes my brand more desirable than before? How do I translate this into higher sales? What influence does design have? Or logistics? And how can I make the appearance of my POS more sustainable?
As shoppers become more reliant on smartphones, don’t miss our vital insights into new technologies such as beacons, augmented reality and virtual reality. Come try it out for yourself at our Pop Up booth, then take the chance to discuss how digital solutions and techniques such as facial recognition could soon be enhancing your brand experience.
Don’t forget the real world, where display goes hand in hand with packaging to create a seamless brand impression. Made from cardboard and corrugated board, you’ll be surrounded by our innovative packaging ideas and premium finishing options, so keep your eyes open for even more inspiration – you never know what might pop up!