InContrast nominated for seven POPAI Awards
InContrast again showed its expertise in striking and effective visual merchandising when the POPAI UK & Ireland nominations were announced at the beginning of july. Seven nominations make InContrast the most nominated supplier in 2016, winning a total of 33 POPAI Awards in just four years.
The company’s decision to take its revolutionary POS approach into the field of permanent display has proven to be a successful one, rewarding the team with not one but two nominations in this year’s competition. Both the Marmite Gravity Feed and the Lynx Trilogy Tester Tray were nominated as examples of excellence in their respective permanent categories.
‘We couldn’t be prouder of our talented teams for their versatility and total commitment to the brands they work with,’ says Paul Clarke, MD of InContrast. ‘By having the same designers working on both temporary and permanent POS concepts, we have true cross-fertilisation of ideas and unconstrained thinking when it comes to creating unique ways to engage shoppers with brands in store.’
A record of 200 entries were received in 20 different categories, with last year’s category structure remaining essentially the same. POPAI judges particularly look for original and inspiring POS concepts that are cleverly tailored to their retail environment, enhance the total shopper experience and deliver measurable commercial results.
InContrast’s nominated temporary displays include the Comfort Intense Launch Hero, the Pot Noodle Snack Stack, the Q10 Pearls Mothers Day Arch, the Kinder Hallowe’en 360 Wow Unit and the Thunderbirds Are Go Magazine Rocket. All entries are now displayed in their respective categories on the POPAI UK & Ireland website.
‘We’re delighted to be recognised with multiple nominations again this year,’ adds Paul Clarke. ‘It’s all about collaboration, so our gratitude must go to all our brand partners for trusting us with their brands and giving us the opportunity to take them in new directions in store. I’d like to congratulate Unilever, Ferrero, DC Thomson and Beiersdorf on their nominations; we look forward to finding out together in October which awards we have won.’