Valentine’s Day POS Promotion
On an average, Germans spend about 50 euros* on Valentine’s Day gifts. Aside from Easter, celebrating the day of love is the retail highlight of the first quarter – not just for confectioners and florists, but also for cosmetics brands and the wider food and beverage industry.
Under the theme of ‘Fairytale Love’, TEEKANNE is using appealing POS displays to showcase its tempting fruit teas – invitingly named Fresh Flirt, Sweet Kiss, Hot Love, Small Sin, Heart Cherry and Hot Hugo – from 30th January to 14th February. The teas will be merchandised in a colourful shelf display topped with a playful 3D fairytale castle that even includes a frog prince.
This promotional campaign also features a sweepstakes competition in which TEEKANNE is giving away five travel vouchers, each worth 1000 euros. Winners can redeem these for a fairytale weekend of their choosing – in Disneyland Paris, for instance. Interested consumers can participate through the sweepstakes entry forms available in stores or online at www.teekanne.de.
Seasonal is in
Occasion-based promotions continue to grow in importance for retailers. As well as the Carnival season, running from 23rd to 28th February, there is also Chocolate Mint Day (19th February) and Floral Design Day (28th February), offering great potential for a range of retail promotions throughout February. The arrival of springtime in March presents yet another opportunity to motivate shoppers and drive sales.
* Source: Valentine’s Day Survey 2016, www.handelsdaten.de