Creative and Innovative: STI Group excels at POPAI D-A-CH Awards
For over 50 years, POPAI has recognised and inspired excellence in communication at the point of sale with its Indian statue awards. STI Group scooped an impressive six Indians at this year’s POPAI D-A-CH Awards presentation ceremony, held in Dusseldorf in mid-June.
The anniversary display for Ricola Swiss herbal sweets offered a brilliant visual treat that delighted brand manufacturers, retailers and shoppers as well as the jury. Made from gold-printed silver cardboard, the display’s dazzling impact in store helped it win a bronze in the 'Health – Temporary' category. A display designed for Piasten GmbH’s Shopping Queen chocolate also received a bronze award. Its patented display base has an integrated support system that opens up automatically when the display is set up – saving time, as well as material.
Flexibility achieves more for less
A silver statue went to the flexible display kit that STI Group’s POS experts designed for Borco-Marken-Import Matthiesen GmbH in the 'Beverages and Tobacco’ category. Universal display components were cleverly combined with brand-specific elements to create eye-catchingly different, but cost-effective, secondary displays for its broad range of spirit brands. A modular concept for Unilever also scored highly for flexibility, clinching a silver in the 'Beauty and Fragrances – Temporary' category. A combination of display trays, side claddings, panels and inserts created a versatile range of looks for different brands.
Event + emotion = revenue
In the run-up to Christmas Hasbro games were promoted on a giant Santa’s sledge, made from a creative mix of materials that included corrugated board, wood and plastic. The lovingly crafted design not only appealed to its target audience during the busy Christmas shopping period but also the jury, who awarded it a silver Indian in the 'Sports and Toys' category.
STI Group won a further silver award for its replica of the original Mojito Truck in the 'Shopper Marketing' category. Part of a 360-degree marketing campaign designed to educate shoppers about this classic Cuban cocktail and how to make and enjoy it at home, the special promotion brought Pernod Ricard’s campaign to life in a vivid and imaginative way.
Tailored to succeed
’Our bespoke solutions are created to meet very specific customer needs and retail channel requirements. This gives each display a unique character. Yet they all have one thing in common: they boost sales and ensure the continued success of brands in retail,’ explains Markus Weißgerber, Director POS Innovation STI Group. ’Brand success is our primary aim, and it is reflected in the many POPAI awards that we have won.’
STI Group has bagged several awards in the first half of this year. The Queen Bee lip balm display for Unilever, designed and produced in the UK, won a Global POPAI Award – the ultimate accolade, as only gold-winning displays from each country are eligible to compete. A modular display concept for Nestlé has been singled out for a POPAI Paris Award nomination, while the POPAI UK and Ireland Award nominations are due to be announced at the end of June.