Connoisseurs Calendar: advent fun for adults

connoisseurs calendar made of cardboard

December brings the biggest and best countdown opportunities of all, and increasingly adults can join in with some advent fun of their own. STI Group has developed a grown up advent calendar for Jim Beam, designed to sweeten the run-up to Christmas Eve.

Twenty-two chocolate bottles with a Whisky praline filling provide a delectable and memorable indulgence for most days of advent. On St Nicolas’s Day and Christmas Eve, the calendar reveals a miniature bottle of Jim Beam for the lucky recipient. A delicious cocktail recipe is also printed on the inside of each calendar door, offering a host of new Whisky taste experiences for those who prefer to drink it long. This extra touch adds value throughout the Christmas season and beyond.  

Made from cardboard, the shape and design of the advent calendar are based on the original Jim Beam bottle, to prompt rapid brand recognition and identification. Beam Suntory is using this creation to gift 24 days of joyful indulgence during the festive season to its business partners and employees of legal drinking age.

The creative concept was perfectly executed by STI Group’s team, which developed and produced the eye-catching calendars before prefilling them with pralines and Whisky miniatures in its co-packing centre.