Beam Cola scores a hit at the POS

Promotional display for European Championship

Jim Beam Cola, available as a ready-to-drink mix from the convenience of a can, is perfect for having at home or while watching the game live on big screens outdoors or indoors.

The POS display designed for it in the shape of a football goal post also comes in a handy kit. The parts, packed in a deco-kit, are put together in-store and attached to the displays. A real net lends an authentic look to the goal post. The contour-cut poster acts as a holder for an original Jim Beam fan shirt, which shoppers can win as part of the promotional campaign for Jim Beam Cola.