4 POPAI Award nominations for InContrast
InContrast has once again received multiple nominations in the POPAI UK & Ireland Awards. Four nominations in categories ranging from grocery to wholesale demonstrate the significant growth and added value that POP solutions can deliver for brands.
POPAI judges use multiple criteria when nominating entries for an award, including how well the solution taps into shopper motivations and enhances the overall shopper experience. They also consider how effectively each solution is tailored to its environment and whether it has delivered a measurable impact on brand performance and other objectives.
‘Interestingly, having broken records over the years for the number of POPAI Awards and the number of gold awards won, we had made the decision to bow out gracefully this year. However some of our clients were still keen to participate,’ explains Paul Clarke, MD of InContrast. ‘From initial idea to delivery, our project teams have always been ingenious at developing solutions for different retail environments. Our added value approach translates in-depth shopper and brand insights into maximum disruption. This year we’re proud to be showcasing work in Confectionery, Grocery and Wholesale but whatever the category, it’s all about driving growth through close partnerships and truly joined up thinking.’
The 2018 award nominations include two striking displays for Ferrero Rocher, which used space and materials imaginatively to drive seasonal sales of the well-known confectionery brand.
A Walkers Sensations lifesize Tuk Tuk for PepsiCo also received a nomination at the Retail Design Expo on 2nd May, after taking wholesalers by storm. The final nomination went to the Pancakes Love Nutella kitchen display, which encouraged shoppers in Dunnes, Ireland to purchase Nutella as the perfect way to enjoy Pancake Day.
All entries, including those nominated for an award, can now be viewed in their respective categories on the POPAI UK & Ireland website.
‘For most of our clients, brand health and growth is at the heart of their long-term success,’ explains Paul Clarke, ‘so we’ve put their objectives at the heart of our business too, and find this to be highly effective. It’s been our privilege to collaborate more closely than ever with Ferrero this year and take their brands, already known for their ambition, creativity and best practice, to the next level in store. We look forward to hearing more details of the awards in October.’
Whether each nominee has won a gold, silver or bronze award will not be known until the POPAI Awards gala dinner in London on 9th October 2018.