Sales on!

Fireman Sam’s recognisable Jupiter fire engine was the perfect way to present SIMBA DICKIE GROUP’s Firefighter Sam products in toy retailers. Supplied by STI Group, the truck - which won a Gold POPAI D-A-CH Award in 2018, is based on a shelved pallet display with two-sided access. The theatrical display really appealed to its target audience, children aged 3 - 6 years, as well as to decision-makers – both parents and grandparents alike. Its generous footprint enabled the display to carry a wide range of Fireman Sam products, proving its worth by delivering an impressive 25% sales uplift while in stores.

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