The name L’OR says it all about the capsules: this brand promises a luxury, intense yet balanced coffee experience. The slogan ‘Why pursue anything less than gold’ is reflected in the brand equity: the elegant black and gold logo clearly positions the brand in the premium segment. To enhance differentiation on shelf, the L’OR packaging was designed to look truly special. A triangular die-cut window shows a tempting glimpse of the all-important golden capsule inside its pack, the window shape emulating the curved ‘L’ of the L’OR logo.
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