Iced indulgence: Jacobs Summer Coffee pack

This summer promotion for Jacobs coffee is designed to appeal to a new and younger target audience. Printed with fresh summery graphics, die-cut windows in the packaging reveal a 200g jar of instant coffee next to a cool cocktail glass with glass straw, perfect for sipping an iced coffee.

Contents are held securely without additional inserts thanks to the intelligent pack design. Offering multiple opportunities for interaction, the pack features recipe ideas as well as a QR code that leads to a landing page with lottery:

Made only from laminated corrugated board, the monomaterial pack can easily be recycled in the waste paper cycle.

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