Driving sales - Italian style

This distinctive Piaggio Ape cardboard replica was the highlight of Birra Moretti's launch in Switzerland. Highly disruptive and unmistakably Italian, it engages shoppers and reinforces the brand’s traditional values in an authentic and credible way. This creative solution retains all the benefits of a classic pallet display: flexibility, high stockholding and easy access to product from all sides, driving maximum sales uplift.

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