Authentic product launch
Sustainably produced products can create excitement and communicate purpose through their retail POS. New Roncalli Circus chocolates are Fairtrade and promise enjoyment with a clear conscience as they come in plastic-free packaging. In line with this promise, the floorstand and pallet display are both made from 100% recycled corrugated cardboard.
The distinctive balloon headers are visible from afar, drawing attention to this new brand. The packs on the floorstand are presented extra invitingly, tilted upwards to better catch shoppers’ eyes and make them easy to pick up. The pallet version is super-quick to refill, holding SRPs as well as single packs.
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