3D launch display for the Harry Potter fragrance series

The ‘Magical Essence’ display combines design and functionality to bring the magical world of Harry Potter to life at the point of sale and showcase four high-quality fragrances in drugstores.

Made entirely of corrugated board, it impresses with its stability and elegance. The 3D back wall and the elegant header with spot UV details and gold accents give the structure depth and sophistication. The wood look in combination with purple surfaces emphasises the magical design. Trays and dividers allow for easy product placement and convenient access. With space for 19 sales units per fragrance and level, as well as highlighted testers, the display invites customers to try out the products. Delivered fully stocked and on decoratively labelled reusable pallets, it is a highlight at Rossmann and Müller in Germany, Austria and Switzerland.

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