Effectively reaching target groups on liquor shelves

Optimisation of on-shelf product presentation based on shopper types

A Shopper Marketing project with Pernod Ricard shows how the spirits category can be organised to be more effective and emotional at the POS. The design of the shelf elements is tailored to different shopper types. Themes with specific images, attractive lighting and colour-based organisation create an eye-catching product presentation. Glorifiers showcase individual products.

#Permanentdisplay #Drinks

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