Pets in a flurry of flashbulbs are the stars at the POS
The "Liebe leben" (Experience love) POS decoration for Purina transforms the POS into a photo studio. The red carpet is rolled out as banderole around the pallets. A printed photo umbrella with a flashlight like the ones real photographers have and a "big heart" attachable poster illuminated by eight red LEDs draw the shoppers towards the secondary display even from far. The Drop n- Pop column with contour punching and die-cut posters for dog, cat, photographer and a small heart are all part of the lovable presentation made of corrugated board.
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