Kärcher Detergent Bottle Display

Bringing interest, shape and a distinctive splash of colour to the traditionally muted Home & Garden category is this Kärcher detergent display. Highly disruptive, yet practical and durable - retaining its quality appearance for the full 3 months in store - it has helped to make retailer Halfords a destination for Kärcher detergents and accessories in the UK.

Driving a 61% volume sales uplift for Kärcher detergents year on year, it’s no surprise that the same display is back in store for another run in spring 2019. The creative team at InContrast, STI Group’s UK entity, has received a POPAI Award nomination for its shopper engagement and commercial impact.

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