Four events in one seasonal display
‘Celebrate with a party' was the motto used by Borco spirits to promote their brands during springtime, showcased on a stunning promotional display that encompasses key celebration dates from February to May: Valentine's Day, Mother's Day, Easter and Father's Day. Based on a smart display that remains in store for the entire spring season, specific decoration kits are used to customise it for each occasion.
With such an eye-catching and unusual design, the display has real stopping power. While springtime isn’t a traditional placement occasion for spirits displays, this smart solution enables Borco to target additional shopper groups and anchor key celebration dates with them. Thanks to its durability in store and ability to be tailored for each promotion, this springtime display delivers measurable sales uplift.
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