Firmly on brand, this relaunch solution for Beiersdorf’s NIVEA® 3in1 Care Cushion scored well with the jury. The top of the floorstand is shaped to look like the distinctive product, while the additional all-over cellular branding attracts shoppers from a distance. Up close the giant mirror compact contains testers on sponge-like shelves, encouraging shoppers to see for themselves how easy the product is to use.
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