Pack with integrated mirror

Inspired by the Australia’s Next Topmodel commercial the packaging has become part of the brand identity of Colgate Optic White oral care. The TV spot shows models preparing for their runway appearance, their bright smiles reflecting in their lit dressing room mirrors. Opening the gift packaging instantly brings the same scene to mind; the premium inlay with LED lights on both sides perfectly replicates a backstage dressing room mirror, while the product takes centre stage.