Ritex Love-Stories: book-shaped folding carton for e-comerce
Online retailing is an important channel for condom sales. Packaging plays a vital role here - and not only for appearance. The Amazon "climate pledge friendly" certificate, awarded to sustainable packaging solutions, is also clearly visible to shoppers. This folding carton made from grass for Ritex condoms was awarded the climate pledge friendly certificate thanks to its high recycled content, FSC® label and full recyclability.
Easy to assemble and fill, each grass paper book holds 42 condoms in 3 varieties – helping Ritex to rewrite the Love Story for the modern age.Using printed labels on the back of the book box provides greater flexibility than direct printing, as it offers the potential for other love stories to join the collection. Inside, built-in dividers ensure that the contents always remain attractively presented.
A traditional-looking book closure complements the sustainable design, with a small velcro tab underneath the cardboard band to ensure that it performs well with repeated use.
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