Pulco Cross-Category Permanent Display

Designed for long-term in-store use, this FSC©-certified wooden permanent display supports a unique cross-merchandising strategy, integrating the lemon drink Pulco into multiple product categories. Its bottle-shaped structure reinforces brand identity, while a summer-arbor-inspired canopy enhances emotional appeal. Shoppable from both sides, this 360° display maximizes space efficiency and product exposure. Delivered flat-packed to minimize costs and CO₂ emissions, it assembles easily without tools. With nearly 500 installations and a strong ROI, this permanent display exemplifies Pulco’s commitment to innovative POS promotion and long-term brand growth.

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