Glass gift packaging

The sleek, modern pack design positions the historic glassmaker Ritzenhoff as a contemporary and fresh brand with particular appeal for new, younger demographics. The choice of material, construction and graphic design of the gift packaging are carefully selected for a consistent, high-quality brand image on shelf.

The excellent printing and finishing results with slick glossy areas complementing the ultra-smooth matt varnished cardboard surface express visually and haptically the finest high-quality craftsmanship. The colour-coded internal print adds a surprising contrast to the clean exterior, creating a memorable unboxing experience.

Flexible corrugated cardboard inserts protect the glassware during transport and eliminate the need for additional filling material; differences in glass heights are compensated by platforms. The automatic base makes assembly faster, while the reduction to five packaging heights streamlines the supply chain processes and maintains a visual harmony on shelf.