360 degree launch campaign
As part of the 360-degree communication for the launch of 'The Botanist’ gin, shoppers experience the new brand through a series of high impact POS elements. Firstly, shopper curiosity is piqued with a free sample; this cardboard pack contains everything they need to make a G&T with 'a taste of the wild’. Temporary cardboard and permanent plywood displays continue the authentic brand experience to drive short- and long-term sales. Both solutions offer a flexible configuration of sampler packs, gin bottles, herbs and fruits on three different levels, while the 3D giant bottle standee draws in shoppers from a distance. The temporary display design also works for other brands: just change the graphics, add a shaped header and your new unit is ready to promote Cointreau cocktails.
All the POS is shipped flat, ready to set up and fill in store in just a few steps. In keeping with the brand's sustainability ethos, all POS elements are also fully recyclable, each being made from a single renewable material.
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