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A decoration to melt away
The ESPRIT snowman "Charlie" accompanies the various phases of the sale. The decoration tells a complete story and the shop window presents itself in a fresh look with little effort.
The loveable cardboard figure can be easily set up by the store staff and decorators and is standing in the shop window between numerous cardboard icebergs with a friendly smile at the start of the campaign. In Phase 2, Charlie wears a cardboard scarf that refers to the "extras". At the end of the campaign, a puddle of cardboard has formed under the snowman and drops show that Charlie and with him the winter sales are slowly saying goodbye. Therefor Charlie melts exactly the same as the sinking prices.
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