A year of ideas in one glance

A year is far too long to focus only on the highlights such
as Easter, Christmas and Halloween: there are so many
more reasons to celebrate!

We’ve compiled 365 things to look forward to in 2022, from
key seasonal events to more original and quirky occasions.


Download now!

Need some inspiration for your office?   Just ask for your calender poster here


Not every celebration has to be big. Smaller occasions can
often be better: when fewer retail campaigns revolve around
a particular holiday, you are more likely to have shoppers’
undivided attention.

STI Group’s 2022 promotion calendar contains a year’s worth
of inspiration: 365 things to celebrate, including World Cuddle
Day, Earth Hour Day and Pharmacy Day.

Key seasonal events are linked to our product finder via link
or QR code, so you can search by occasion to see relevant
examples of branded POS campaigns.

Two languages: Choose from our German-speaking or
English-speaking calendar versions.
  Download now!


For Martin Schlottmann, Global Key Account Management
Director, Advanced Solutions at GfK, occasion-based shopping
is a great opportunity to escape the price promotion spiral.

’Occasion-related shopper marketing can be used to tailor
individual concepts that systematically activate shopper
emotions and needs, in the context of various occasions.
This could be special assortment mixes, special shelf layouts
and secondary placements, and/or event-driven joint promotions.
It is important to address and inspire shoppers emotionally at
the right time.’

Get inspired by our seasonal promotions:   Product Finder

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Landingpage Formular mit Adresse

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Product References