DYNAMIC DIGITAL LABEL –
MORE THAN JUST A QR CODE
 

Digital connection between product and information – directly on the packaging. 

The Dynamic Digital Label is not a variant of a classic QR code. It is the next functional step in packaging labelling. Instead of static content, the GS1 Digital Link connects each individual package with digital, updatable information. This is made visible by a 2D code and technically possible by the right system.

Smart packaging made of cardboard and corrugated cardboard

Laser-sensitive varnish in offset printing and CO₂ laser marking directly in the line create a serialised GS1 Digital Link QR code: no label, no ink, no additional material. The result is a stable, clean and high-performance solution for the variable marking of folding boxes and corrugated cardboard packaging. Less energy consumption. No dust. Low operating costs. High speed. 
 

One code. Many functions. Real-time capable.

GS1 Digital Link connects packaging and digital content. Instead of static print data, dynamic information is stored. Each package receives its own ID: batch, serial number, best-before date, product history. All browser-based. No login. No app. No barriers.
 

Authenticity check

Is this product valid?

Batch verification

Recalls and quality status available in real time.

Best-before date check

Scan instead of guesswork.

Digital product passport

Origin, material composition, carbon footprint, recyclability.

Service & warranty

Product registration, repair information, documentation.

Marketing & interaction

Competitions, reviews, video tutorials.

Why "dynamic"?


Static codes cannot be changed after printing. Dynamic digital labels are flexible. The content can be updated digitally without changing the print. This makes the packaging controllable even after production. 

Platforms such as info.link allow content to be centrally managed, versioned and automatically delivered to target groups.
 

Centralised content management

Versioning and target group control

Automatic language selection

(e.g. via info.link)

GDPR-compliant

(EU-hosted, without user tracking)

 

info.link | The legally compliant global digital label

How the technology works

Laser-sensitive surface + CO₂ laser = industrial-grade solution

 

The code is not created with ink. The laser changes the paint surface by changing its colour. 

The result: clean, durable, high-contrast. 

 

Efficient: Saves energy, no ink, no consumables 

Clean: No dust, no particles, perfect for sensitive products 

Fast: For high-speed coding directly in the line 

Economical: Low maintenance and permanently cost-effective

Fit for PPWR, ESPR & EmpCo. Today, not just in 2028.


Upcoming EU regulations (PPWR, ESPR) require digital transparency. The Dynamic Digital Label already meets these requirements today. Laser marking is compatible with monomaterials and supports the required resource efficiency. 

Fewer resources – less waste – more transparency. 

Read more about compliance → Impact of the EU Green Deal on packaging

 

Who is this relevant for?


→ Purchasing: reduces material usage and TCO
→ Packaging development: creates future security for PPWR & Digital Product Pass
→ Marketing: enables digital touchpoints directly via the product
→ Sustainability & compliance management: provides reliable transparency and auditability

Would you like to find out what added value the Dynamic Digital Label offers your company? 

 Contact us now!

Where the STI Group comes in

We make the surface.
The laser makes the code.

 

Our responsibility lies upstream – in the material and the printing process.

What we do:

  • Application of laser-sensitive coating in offset printing
  • Stable layer thickness for reproducible reaction
  • Constant contrast development with CO₂ laser marking
  • High-speed-compatible material surface
  • Compatibility with standard laser systems


What we do NOT offer:

  • No laser hardware
  • No code software
  • No scanner integration
     

We ensure that the interface works – the rest is up to our customers' systems and their technology partners.
 

Test it live


See for yourself how clean and precise laser marking works on laser-sensitive surfaces. 

 Request a sample with a GS1 Digital Link QR code.

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