Galactic POS Promotion for the Launch of Axe Apollo

The impetus for the product presentation at the POS was an online contest with the chance to win a trip to outer space. A giant spaceship made entirely out of corrugated board overlays a pallet display each in the cockpit and the rear part. A large rocket emits real smoke. Two smaller displays resembling rockets and the apparently weightless, floating shelf hangers launch the space mission in retail.  

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